Events are taking up ever-larger portions of marketing budgets; Forrester Research data shows that B2B organization are now spending an average of 24% of their marketing budgets on events.
Yet as ROI has become an essential everyday calculation for other marketing channels, measurement of the immense value provided by events has lagged. However, there are new tools and approaches that make an accurate ROI calculation attainable for any event professional.
- Explain some of the ways to think about calculating event ROI
- Highlight the tools that make these calculations easier and more effective
- Show how you can calculate the ROI of your events
Date: March 29, 2017
Time: 9am PDT / 12pm EDT / 5pm BST