Creating a Strategic Virtual Event Plan that Works

Virtual and hybrid events have a lot of moving parts. You cannot (or rather you SHOULD not) simply take your face to face event and plop it into virtual. Instead, this session will help participants uncover and prepare for the pitfalls you can expect when planning a virtual or hybrid event and share best practices from planners who have gone before you.


This session will also explore the real conversations around money—what is realistic from a budget and spending perspective and how to talk with and to vendors who are trying to convince you their mobile event app platform is really a virtual option.


Participants will walk away with:

  • How to create a strategic virtual event execution plan
  • How to get buy off on that plan, your event goals, and how to sell the plan to any type of stakeholder, including management
  • Strategic virtual event execution plan template that you can copy and steal for your next conference or tradeshow

Date: July 2nd 

Time: 11am PST/2pm EST

Register Today!

Presented by: 

Lindsay Martin-Bilbrey Circle Headshot

Lindsay Martin-Bilbrey, CEO, Nifty Method Marketing & Events

Lindsay Martin-Bilbrey is an accomplished speaker (though she prefers to be backstage with a headset), #eventicons host, event prof, and marketer with work featured in the New York Times. Lindsay and her team have worked with brands including Ford Motor Company, American Bar Association, Harvard Business School, and many more.



Allie Magyar, Founder and CEO, Hubb

Allie Magyar is a skilled entrepreneur and technology maven with over 15 years of experience driving successful technology-enabled service companies. She founded Hubb in 2015 to build a technology solution that directly addressed the event technology needs of meeting planners as they manage the overload of information for their events. As CEO of Hubb, Allie directs the company’s strategic direction with an emphasis on partnerships, integrations, and growth. A renowned speaker, Allie is a member of Vistage, a two-time Inc. 5000 award winner, and was named a 2017 Top Women Entrepreneur by Smart Meetings, was a 2018 EY Pacific NW Entrepreneur of the Year finalist, and in 2019 was named to Smart Meetings Women in Events Hall of Fame, as was as a finalist for Entrepreneurial Achievement at the OEN Tom Holce Awards.