With virtual events, the importance of measuring the performance and success of these event is critical since it’s so easy for the attendee to disengage. Learning from virtual conference evaluations and behavioral analytics allows organizers to make real time changes and address any issues. The process of effectively evaluating a virtual event is about determining your metrics, collecting the results, analyzing the data and developing key takeaways that can be applied immediately and to the next event.
This guide will show you how to take this data-driven approach to planning and executing your next virtual event. After all, virtual events provide an ocean of data, so why not learn how to use it to your advantage and to ensure your attendees have the best experience possible.
This guide will show you how to:
- Determine what metrics to measure
- Best practices to collect data at a virtual event
- How to analyze that data to take real-time action during your event
- How to use that data to inform your next virtual event