The future of events is uncertain, but we’ve identified some emerging trends that will shape the format, tech, and experience of events. Guest speaker Laura Ramos, VP Principal Analyst at Forrester will share her findings, backed by data, on how planners envision a hybrid future and how they are investing to prepare. She will be joined by Allie Magyar, CEO at Hubb, and Sarah Arth, VP of Education at BIO, to discuss the tech needed to plan and produce this vision and how planners can leverage this tech to drive value from their events.

Attendees will walk away with:

  • Data-driven insights into how the future of event will look
  • Strategies to drive sponsor value in a hybrid format
  • A sneak peak at some of the tech that can create a hybrid experience

Date: May 26th

Time: 11am PST/2pm EST

Attend live to earn your CMP credit!

Register Today!

Presented by: 

Laura Ramos Headshot - Circle

Laura Ramos, Vice President, Principal Analyst, Forrester

Laura serves B2B marketing and sales professionals. She is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, account-based, and product marketing; demand management; and social media. She helps Forrester's B2B marketing and sales clients plan, build, and deliver marketing programs that combine traditional and digital approaches that lead with business issues, deliver business outcomes, engage customers postsale, create thought leadership, and fuel their company's topline growth. Her research addresses the skills, technology, process, and customer experience concerns of top B2B marketers related to all aspects of engaging existing customers, including postsale customer marketing, sales enablement, account-based marketing (ABM) strategy, customer-centered messaging, content engagement, B2B marketing mix planning/budgets, B2B personalization, and customer advocacy.

Allie Circle Headshot

Allie Magyar, Founder and CEO, Hubb

Allie Magyar is a skilled entrepreneur and technology maven with over 15 years of experience driving successful technology-enabled service companies. She founded Hubb in 2015 to build a technology solution that directly addressed the event technology needs of meeting planners as they manage the overload of information for their events. As CEO of Hubb, Allie directs the company’s strategic direction with an emphasis on partnerships, integrations, and growth. A renowned speaker, Allie is a member of Vistage, a two-time Inc. 5000 award winner, and was named a 2017 Top Women Entrepreneur by Smart Meetings, was a 2018 EY Pacific NW Entrepreneur of the Year finalist, and in 2019 was named to Smart Meetings Women in Events Hall of Fame, as was as a finalist for Entrepreneurial Achievement at the OEN Tom Holce Awards.


Sarah Arth Headshot - CircleSarah Arth, Vice President, Education, Biotechnology Innovation Organization

Sarah Arth serves as the Vice President, Education, at the Biotechnology Innovation Organization, the world's largest biotech trade association representing biotechnology companies, academic institutions, state biotechnology centers and related organizations across the United States and in more than 30 other nations. As a proactive voice of Science and for Science, BIO is driving a revolution to cure patients, protect the climate, and nourish humanity.  Sarah is responsible for setting the strategy and overseeing the execution for all of BIO's educational activities and other programs. Sarah focuses on program creation and re-engineering, increasing effectiveness, viability and results when it comes to events.