Hubb's Primer for Event Planners
Welcome to Event sponsorship 101!
When it comes to event sponsorship, companies are no longer satisfied to sit on the sidelines; they want to be seen participating and adding value to your event. Ultimately that makes their participation more interesting and rewarding for both you and your event attendees!
But that means creating a modern sponsorship program is more complex today than the past, when sponsors were relegated to a one-sized-fits-all package in a 10-by-10-foot exhibition booth.
Hubb's Event Sponsorship 101 whitepaper offers insights into:
Finding sponsors - Understanding who might be attracted to your events and places to find them.
Talking to sponsors - Tips for making the outreach process efficient for you and the sponsors.
Sponsorship package ideas - Some of the ideas are creative and innovative; some have been around because their effectiveness gives them staying power.
Managing sponsors - Tools for automating sponsor communications and deliverables, and what to include in post-show follow-up with your sponsors.