Many organizations are learning the benefits and advantages of virtual events. Pulling off a successful virtual event requires significant differences in how one organizes and delivers the event, but it’s also important to recognize how marketing the event may also be different.
This guide will help you develop and implement a marketing plan for your virtual event that will build awareness, create demand and achieve overall success.
This guide will show you how to:
- Set goals and objectives
- Learn more about your audience
- Build a channel strategy
- Authentically tell your brand story