The essential elements of a successful event strategy.
The success of a b-to-b event strategy depends on three essential elements: event support, event logistics and event experience. These elements must be in place so events can drive results that justify the level of investment that organizations continue to make.
The SiriusDecisions Event Management Framework provides a holistic view of the elements that a b-to-b organization’s event discipline must address to establish an effective event strategy.
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