Evaluate your event marketing maturity in six categories
Many companies maintain a central events function that offers internal logistical expertise and/or is responsible for organizing relatively large events. However, it is highly unlikely that a single function or department will have the sole responsibility for the strategy, selection, planning and execution for every event a company attends or organizes.
This complimentary report will help event experts to evaluate your marketing event discipline in the following six categories:
Conducting a maturity assessment allows an organization to transform its event discipline from a purely reactionary tactic-driven team into a more proactive and value-measured resource, as well as help identify opportunities for your bottom line.
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