Many companies maintain a central events function that offers internal logistical expertise and/or is responsible for organizing relatively large events. However, it is highly unlikely that a single function or department will have the sole responsibility for the strategy, selection, planning and execution for every event a company attends or organizes.

This complimentary report will help event experts to evaluate your marketing event discipline in the following six categories:

  • Definition and Goals
  • Interlock (Alignment)
  • Processes and Procedures
  • Skills, Knowledge and Training
  • Technology and Tools
  • Measurement and Reporting

Conducting a maturity assessment allows an organization to transform its event discipline from a purely reactionary tactic-driven team into a more proactive and value-measured resource, as well as help identify opportunities for your bottom line.

Download it for free via the form → 


Download The SiriusDecisions Event Marketing Maturity Model